C21Media × WeCanIt
Every event needs water. Make the water part of the market.
At Content Americas, thousands of buyers, sellers, producers, distributors, platforms and creators come together to meet, pitch and make deals.
The water in those meetings can do more than hydrate.
It can carry the Content Americas brand, create a new sponsorship opportunity and connect delegates directly to what matters at that moment.
The Idea
Turn an event necessity into an event asset.
Water is already part of the delegate experience. WeCanIt makes it work harder.
Hospitality
Put a premium Content Americas-branded can in meeting rooms, conference areas, networking spaces and events.
Sponsorship
Create a new asset C21 can offer to an Official Hydration Partner or other sponsor.
Connection
Add a dynamic QR code that connects delegates to relevant Content Americas information throughout the day.
Sustainability
Deliver the experience in recyclable aluminum instead of another disposable promotional item.
One necessary product. Multiple sources of value.
A New Sponsorship Asset
Put the sponsor in the conversation.
Content Americas already creates valuable sponsorship opportunities throughout the delegate journey. The connected can adds something different: a branded asset delegates actually need, pick up and bring into meetings.
An Official Hydration Partner could receive
On-Can Branding
Content Americas + sponsor integration on every can.
Digital Activation
A sponsor presence within selected QR experiences.
Event-Wide Visibility
Distribution throughout meeting areas, the market floor, conference spaces and networking events.
Measurable Engagement
Reporting on scans and digital interactions.
The sponsorship can help offset the cost of hydration — or become an incremental revenue opportunity for Content Americas.
Instead of buying water, create sponsor inventory.
The Connected Can
The physical shortcut to Content Americas.
Every can can carry a dynamic QR code. The printed can stays the same. Where the QR code takes the delegate can change throughout the event.
- 01Morning · Plan your dayToday's agenda, speakers, screenings and key sessions.
- 02During the market · Keep the meetings movingMarket information, participating companies, floor maps or access to MyContentAmericas.
- 03Conference sessions · Go deeperSpeaker information, related content, polls or sponsor activations.
- 04Evening · Where next?Rose d'Or Latinos, networking events, receptions and other Content Americas programming.
The information changes. The can doesn't.
Built For A Content Market
Different moments. Different destinations.
Content Americas isn't one experience. It's a market, a conference, screenings, meetings, networking and events happening at the same time. The connected can can help delegates move between them.
At a meeting table
Scan for the day's market information.
Outside a session
Scan for the speaker, topic or related programming.
At a screening
Scan for information about the show or company.
In a networking area
Scan for participating companies or the next event.
At an evening event
Scan for tomorrow's highlights.
Batch by batch
Different batches of cans can also support different locations, sponsors or programming.
Right information. Right moment. Right in their hand.
One Brand Or Multiple Editions
Make the can part of the Content Americas identity.
The program does not have to be limited to one design. Content Americas can choose the model that works best.
The Master Can
One iconic Content Americas design distributed throughout the event.
Sponsor Editions
Co-branded versions created for an Official Hydration Partner or selected sponsors.
Programming Editions
Limited designs celebrating specific Content Americas programming, awards or major moments.
Collectible Editions
Different designs that encourage delegates to discover and share the cans throughout the event.
Part utility, part media, part event memorabilia.
Where The Can Works
From the first meeting to the last drink.
The Content Americas can can follow delegates throughout the event.
Market Floor
Meeting tables, stands and common areas.
Conference
Stages, session areas and networking spaces.
Meeting Rooms
A simple hospitality upgrade for buyers, sellers and partners.
VIP + Speaker Areas
A premium branded detail in high-value environments.
Awards + Events
Rose d'Or Latinos, receptions, dinners and other official programming.
Hotel
Selected hospitality touchpoints across the Content Americas experience.
One consistent physical connection across the entire market.
Measurable, Without Overcomplicating It
Physical visibility. Digital engagement.
Every can creates a physical brand impression. The dynamic QR code adds a measurable digital layer. Content Americas can track:
- 01ScansHow often delegates engage.
- 02TimeWhen engagement is highest.
- 03CampaignWhich destinations or sponsor activations perform best.
- 04Code BatchWhich distributed groups of cans generate engagement.
- 05ConversionOptional registrations, surveys, offers or lead capture.
Personal information is captured only when the delegate chooses to provide it or authenticates through an approved Content Americas experience.
The can becomes measurable media.
Sustainability
Something useful instead of more event clutter.
Delegates leave conferences with plenty of promotional material they never asked for.
Water is different. They need it.
By putting Content Americas branding, sponsor value and a digital connection onto a recyclable aluminum can, one essential event item can perform several jobs.
Less disposable marketing. More utility from every touchpoint.
Close
Let's create the Official Connected Hydration Program for Content Americas 2027.
- Delegate hospitality
- Content Americas branding
- New sponsorship inventory
- Dynamic event information
- Measurable engagement
- Recyclable aluminum packaging
C21 defines the experience and sponsorship model.
WeCanIt brings together the can, production and connected technology.
Every event needs water.
Let's make the water part of the market.